In late October, Rimowa, the German suitcase maker acquired by LVMH in 2015, and RTFKT Studios, the Web3 native company acquired by Nike in late 2021, revealed a collaboration featuring both digital and physical products. It was the first time RTFKT collaborated with an LVMH-owned company, and in fact, with the more traditional luxury establishment.Continue reading “Rimowa x RTFKT”
Tag Archives: NFTs
Heven x P00ls
On September 15th, 2022, Heven launched its token, $HEVEN, with the community-driven social token platform P00ls, aiming at giving exclusive participative access to their universe. Ultimately, the disruptive token will help in collectively redefining creation and redistributing creative processes within the luxury industry and beyond, which is important for the founders and which is criticallyContinue reading “Heven x P00ls”
The Merge x Fashion NFTs
On September 6th, 2022, the long-awaited Merge will start on the Ethereum blockchain. The process is expected to be completed around September 15-16th not without a few question marks for crypto-natives and novices alike. While it is a risky transition, and disruptions are to be expected, the Ethereum founders believe it is worth taking theContinue reading “The Merge x Fashion NFTs “
Gucci Vault
Almost a year ago, in late September, Gucci launched the Vault, an alternative online concept store featuring vintage pieces from the label, other up and coming designers and most interestingly, virtually all of the brands’ ventures into Web3 and NFTs. Gucci is among the first Houses to have rolled out an extensive multi-dimensional Web3 strategyContinue reading “Gucci Vault”
KNXT by Kering
As luxury fashion brands dip into Web3, the metaverse and NFTs, one critical question driving their long-term strategy is when and how will mass adoption be reached. As only a fraction of the population owns digital assets and invests time into the digital space for the moment, brands have to choose which population to addressContinue reading “KNXT by Kering”
Prada x Cassius Hirst
As the cryptocurrency market is entering what is called a crypto winter, that is, a difficult time for all digital currencies as investors walk away from the unregulated assets pending a looming recession, the interest of luxury fashion brands for blockchain technology does not seem to fade away. Bitcoin, the most important crypto currency reached $19,000Continue reading “Prada x Cassius Hirst”
RTFKT Studios x Takashi Murakami x Gagosian
As this blog testifies, there is nothing I like more than fashion teaming up with art, and how technology can empower both industries to reach out to an increasingly targeted but at the same time diverse global audience. Indeed, global brands need to employ increasingly refined strategies to stay relevant offline and online. This isContinue reading “RTFKT Studios x Takashi Murakami x Gagosian”
Hugo Comte x P00ls
On February 1st, 2022, the talented fashion photographer Hugo Comte released $NIKITA, his proprietary creator coin distributed on the P00ls’ platform. Nikita is an ever-evolving project, muse, and creation encompassing the several arrays of Comte’s creative process, from inspiration to production to interpretation. These social tokens – think creative currency giving access to exclusive perks,Continue reading “Hugo Comte x P00ls”
Balmain x Barbie
2021 gave the fashion world a fair amount of unconventional collaborations, Gucci x Balenciaga and Fendi x Versace to cite the most commercial, logo-obsessed ones. These collaborations mixed the references and design identities of the respective brands, extremely literally. Yet, they managed to create some hype because of the exclusivity of these collaborations in andContinue reading “Balmain x Barbie”
Nike x RTFKT Studios
When collectible fashion meets the Metaverse On December 13th, Nike announced it acquired the NFTs Studio RTFKT Studios to expand its presence in the metaverse. Already back in November, the footwear giant hinted its interest in the new digital space by filing half a dozen patents with the US Patent and Trademark Office (USPTO) relatedContinue reading “Nike x RTFKT Studios”
mabou 