Louis Vuitton // Joan Mitchell

On February 21st, the Joan Mitchell Foundation sent a cease-and-desist letter to Louis Vuitton Malletier over their advertisement of the Capucines bag featuring Léa Seydoux with some of Joan Mitchell’s works in the background. In a public statement, the JMF claimed alleged copyright infringement over the commercial use of some of the paintings that wereContinue reading “Louis Vuitton // Joan Mitchell”

Pharrell chez Louis

On February 14th, 2023, overshadowing Valentine’s Day – but still revolving around capitalist consumption – Louis Vuitton announced the appointment of Pharrell Williams at the helm of Louis Vuitton Menswear. It did so slightly more than a year after the sudden death of Virgil Abloh, its previous designer. Unsurprisingly, and like many disruptive events inContinue reading “Pharrell chez Louis”

Tiffany & Co. x Nike

On Sunday January 29th, 2023, “A legendary pair” was introduced in The New York Times print edition featuring a sleek robin-egg blue shoe-box. This official announcement was accompanied by social media teasers and a minimalist campaign advertising accessories related to the main product, the Tiffany & Co x Nike Air Force 1 “1837”. The blackContinue reading “Tiffany & Co. x Nike”

Louis Vuitton x Yayoi Kusama

This January marked the launch of the newest collaboration between the luxury house Louis Vuitton and the most famous woman Japanese artist of her generation, Yayoi Kusama. The two already collaborated ten years ago on a collection of polka-dotted and pumpkin-decorated accessories and clothes – the two are signature motifs of the now 93-years oldContinue reading “Louis Vuitton x Yayoi Kusama”

LV Art + Fair + Exhibition = Museum?

After focusing on the Dior Lady Art project and how it establishes Dior (LVMH-owned) as an art curator, I want to focus on the strategy of Louis Vuitton in not only creating art x luxury products – which the Maison has been intensively doing for almost two decades – but also on the experiential effortContinue reading “LV Art + Fair + Exhibition = Museum?”

Dior Lady Art #7

Now in its seventh iteration, the Dior Lady Art project gives carte blanche to a handful of carefully selected artists to reinterpret the Lady Dior bag. It is arguably the most iconic handbag from the storied French fashion house, and one of the most iconic handbags in the world. Initially introduced in 1994 under theContinue reading “Dior Lady Art #7”

Loewe x Anthea Hamilton

There is no doubt Jonathan W. Anderson is among the most talented designers of his generation. Be it for his own label or as the creative director of Loewe, he proves time and time again that his creativity seems without limit. Yet, for the past two seasons, he seems to have taken it a stepContinue reading “Loewe x Anthea Hamilton”

Liu Bolin Fashion Moments

The Chinese artist Liu Bolin, nicknamed “The Invisible Man”, is notably famous for his “Hiding in the city” series. His performances and photographs entail him getting painted and camouflaged into the background of his environment. It started as a protest against the Chinese government in the years following the cultural revolution. “Disappearing is not theContinue reading “Liu Bolin Fashion Moments”

Dior x Kaws

When contemporary pop art meets one of the most popular luxury fashion label. Mr. Kim Jones’ first collection as Artistic Director of Dior Homme for SS19 featured a highly anticipated and hyped collaboration with contemporary pop artist Kaws, known for blurring the lines between fine and commercial art. This set the tone for the newContinue reading “Dior x Kaws”

Louis Vuitton x Sprouse x Murakami x Prince x Kusama x Koons

A dive into one of the most prolific fashion x art ongoing moment. Louis Vuitton is probably one of the first labels to have established art collaboration as a recurring staple of the house, now part of their DNA. Indeed, Marc Jacobs is credited with being the first to break the boundaries of high fashionContinue reading “Louis Vuitton x Sprouse x Murakami x Prince x Kusama x Koons”