LV Art + Fair + Exhibition = Museum?

After focusing on the Dior Lady Art project and how it establishes Dior (LVMH-owned) as an art curator, I want to focus on the strategy of Louis Vuitton in not only creating art x luxury products – which the Maison has been intensively doing for almost two decades – but also on the experiential effortContinue reading “LV Art + Fair + Exhibition = Museum?”

Louis Vuitton x Sprouse x Murakami x Prince x Kusama x Koons

A dive into one of the most prolific fashion x art ongoing moment. Louis Vuitton is probably one of the first labels to have established art collaboration as a recurring staple of the house, now part of their DNA. Indeed, Marc Jacobs is credited with being the first to break the boundaries of high fashionContinue reading “Louis Vuitton x Sprouse x Murakami x Prince x Kusama x Koons”