Cultural Capital in the Age of Cultural Co-Creation Part 2: Retailing

This is the second part of a research conducted over the course of a year covering “Cultural Capital in the Age of Cultural Co-Creation” in the luxury industry. This first part covers Retailing: From Museumification to Cultural ROI. Luxury retail today operates as both architecture and rhetoric. Stores and brand activations no longer merely facilitateContinue reading “Cultural Capital in the Age of Cultural Co-Creation Part 2: Retailing”

Hayez’ Kiss

Art x Fashion Edit #42 Francesco Hayez’s The Kiss (1859) is one of those paintings that lures you in with romance, then hits you with politics. Cloaked figures, a shadowy corner, a kiss so urgent it feels stolen: it’s the most iconic image of Italian Romanticism. But behind the tenderness lies a manifesto. Painted at the heightContinue reading “Hayez’ Kiss”

Cultural Capital in the Age of Cultural Co-Creation Part 1: Theoretical Foundations

This is the first part of a research conducted over the course of a year covering “Cultural Capital in the Age of Cultural Co-Creation” in the luxury industry. This first part covers Theoretical Foundations: Cultural Capital, Field Dynamics, and Brand Visibility. Luxury, once governed by scarcity, craftsmanship, and lineage, now finds itself in a landscapeContinue reading “Cultural Capital in the Age of Cultural Co-Creation Part 1: Theoretical Foundations”

Nikki’s Summer Party

Art x Outfits Edit #41 Some places do more than just inspire an outfit, they are the outfit. Nikki de Saint Phalle’s Jardin des Tarots in Tuscany is one of them. A labyrinth of monumental arcana, all glittering mosaics and surreal curves. It is a place where you walk into a sculpture and the sculpture stares right back atContinue reading “Nikki’s Summer Party”

Louis Vuitton x Takashi Murakami – Encore

In 2003, Takashi Murakami and Louis Vuitton launched one of the most radical and commercially successful collaborations in fashion history. At the time, the Maison was dabbing with collaborations with contemporary artists under the creative leadership of Marc Jacobs. This year, it’s back. Reissued. Reframed. Repositioned. Or maybe just repackaged. What is certain is thatContinue reading “Louis Vuitton x Takashi Murakami – Encore”

Hockney’s Blues

Art x Outfits Edit #40 David Hockney’s A Bigger Interior with Blue Terrace and Garden, 2017, feels like a mood board for dressing like your imagination got loose in the South of France, or, for that matter, California. It is a long, narrow canvas, almost awkward in shape like it is refusing to fit neatly on aContinue reading “Hockney’s Blues”

Rabanne x Art Basel

As I have covered time and time again here, art, more than ever, is a branding asset for luxury brands. While one could expect a form of general fatigue as the number of collaborations between brands and artists keeps ballooning, the unique story-telling ability of the pair seems to hold strong.  Quite interestingly, the natureContinue reading “Rabanne x Art Basel”

CHIMI x Paul Pogba

Ringing the start of Summer 2024, the Swedish brand CHIMI just released ‘Anticipation’, its collaboration with the French football player Paul Pogba. Together, they imagined a modern and edgy pair of sunglasses available in black and yellow, that can be customized with metal trims inspired by the athlete’s signature hairstyle. Convicted in February 2024 forContinue reading “CHIMI x Paul Pogba”

Kelly Colors

Art x Outfit Edit #38 Last week, I went to the Ellsworth Kelly show at the Fondation Louis Vuitton. The retrospective underlines the gradual evolution of his work from figurative inspirations to abstract large scale canvases.  Ellsworth Kelly was an American painter, sculptor, and printmaker associated with hard-edge painting, Color field painting and minimalism. His works demonstrate unassuming techniques emphasizing line,Continue reading “Kelly Colors”