Almost a year ago, in late September, Gucci launched the Vault, an alternative online concept store featuring vintage pieces from the label, other up and coming designers and most interestingly, virtually all of the brands’ ventures into Web3 and NFTs. Gucci is among the first Houses to have rolled out an extensive multi-dimensional Web3 strategyContinue reading “Gucci Vault”
Category Archives: Luxury
KNXT by Kering
As luxury fashion brands dip into Web3, the metaverse and NFTs, one critical question driving their long-term strategy is when and how will mass adoption be reached. As only a fraction of the population owns digital assets and invests time into the digital space for the moment, brands have to choose which population to addressContinue reading “KNXT by Kering”
Prada x Cassius Hirst
As the cryptocurrency market is entering what is called a crypto winter, that is, a difficult time for all digital currencies as investors walk away from the unregulated assets pending a looming recession, the interest of luxury fashion brands for blockchain technology does not seem to fade away. Bitcoin, the most important crypto currency reached $19,000Continue reading “Prada x Cassius Hirst”
Meta x Prada x Thom Browne x Balenciaga
On June 18th, 2022, during a live event on Instagram led by Eva Chen, Head of Fashion Partnerships at Meta and Mark Zuckerberg himself, Meta announced the roll out of an online store for its Avatars to be used across its different platforms. They presented a series of six outfits worn by their own avatars,Continue reading “Meta x Prada x Thom Browne x Balenciaga”
RTFKT Studios x Takashi Murakami x Gagosian
As this blog testifies, there is nothing I like more than fashion teaming up with art, and how technology can empower both industries to reach out to an increasingly targeted but at the same time diverse global audience. Indeed, global brands need to employ increasingly refined strategies to stay relevant offline and online. This isContinue reading “RTFKT Studios x Takashi Murakami x Gagosian”
Cinthia Sifa Mulanga x Gucci
Following her collaboration with Gucci for the reedition of the Gucci Diana (created in 1991 and popularized by the eponymous Princess of Wales, hence subsequently named after her), I caught up with Cinthia Sifa Mulanga to ask her about the importance of fashion in her art, her relationship to fashion and the role of theContinue reading “Cinthia Sifa Mulanga x Gucci”
Jacquemus pop-ups
On May 3rd, 2022, Simon Porte Jacquemus, the designer of the eponymous label opened his now third iteration of his 24/7 pop-up, in collaboration with Selfridges in London. The two previous pop-ups, in Paris and Milan, around pink and white respectively, drove crowds and were his first experiments into a new form of immersive, highlyContinue reading “Jacquemus pop-ups”
The State of Contemporary Collecting
Collection is, by nature, multifaceted and encompasses several medium of artistic expression. For example, fashion, as testified by the ever-expanding number of items hitting the market, is prone to the phenomenon of collection. It is also a prone medium of artistic expression as testified by the work and personality of the famed Interior Designer KellyContinue reading “The State of Contemporary Collecting”
Gucci Love Campaign
In 2022, it is fair to say that brands have established themselves as art patrons, inviting artists to collaborate on collections increasing their reach and deepening the brands cultural relevance beyond consumerism. Gucci, like no other brand, has been leveraging the immense opportunity given by collaborations with other brands and creatives, playing around the boundariesContinue reading “Gucci Love Campaign”
Fendi x The Antonio Archives
Since joining Dior Homme in 2018, Kim Jones has become well versed in the space of collaborations, from LVMH-owned label Rimowa, to contemporary artists like Daniel Arsham and KAWS. He usually invites collaborators to redefine and explore the visual identity of the Maison in their own languages, creating hit collections that impress and create hypeContinue reading “Fendi x The Antonio Archives”
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