Ten years ago, Dior initiated what has become one of the quiet revolutions in the interplay between fashion and contemporary art. The Lady Dior bag, already an emblem of French elegance and the Maison’s savoir-faire, was transformed into a canvas for artistic expression. With the launch of Dior Lady Art, the house offered artists fullContinue reading “Dior Lady Art #10”
Category Archives: Luxury
Louis Vuitton x Art Basel Paris 2025 Edition
When Louis Vuitton unveiled its latest chapter of the Artycapucines series during Art Basel Paris 2025, the “Artycapucines VII – Louis Vuitton × Takashi Murakami” collection, it did more than drop a limited‑edition bag line. It staged a deliberate interplay between art, luxury, brand legacy and spectacle under the glass roof of the Grand Palais. The collaboration draws on a relationship thatContinue reading “Louis Vuitton x Art Basel Paris 2025 Edition”
Il Milano di Armani
In Milan these days, Giorgio Armani’s passing has cast a quiet pall over the city’s fashion consciousness, yet two exhibitions now underscore the power of his absence by submerging his work in stillness. At the Pinacoteca di Brera and at Armani/Silos, the designer’s pieces are presented as interrogative presences. Logos are near‑absent; wall texts areContinue reading “Il Milano di Armani”
Cultural Capital in the Age of Cultural Co-Creation Part 3: Performing
This is the third part of a research conducted over the course of a year covering “Cultural Capital in the Age of Cultural Co-Creation” in the luxury industry. This first part covers Performing: Prestige Through Participation. Marketing in luxury today hinges on curated participation. This article analyzes how semiotic fluency, discursive performance, and symbolic filtersContinue reading “Cultural Capital in the Age of Cultural Co-Creation Part 3: Performing”
Cultural Capital in the Age of Cultural Co-Creation Part 2: Retailing
This is the second part of a research conducted over the course of a year covering “Cultural Capital in the Age of Cultural Co-Creation” in the luxury industry. This first part covers Retailing: From Museumification to Cultural ROI. Luxury retail today operates as both architecture and rhetoric. Stores and brand activations no longer merely facilitateContinue reading “Cultural Capital in the Age of Cultural Co-Creation Part 2: Retailing”
Cultural Capital in the Age of Cultural Co-Creation Part 1: Theoretical Foundations
This is the first part of a research conducted over the course of a year covering “Cultural Capital in the Age of Cultural Co-Creation” in the luxury industry. This first part covers Theoretical Foundations: Cultural Capital, Field Dynamics, and Brand Visibility. Luxury, once governed by scarcity, craftsmanship, and lineage, now finds itself in a landscapeContinue reading “Cultural Capital in the Age of Cultural Co-Creation Part 1: Theoretical Foundations”
Louis Vuitton x Takashi Murakami – Encore
In 2003, Takashi Murakami and Louis Vuitton launched one of the most radical and commercially successful collaborations in fashion history. At the time, the Maison was dabbing with collaborations with contemporary artists under the creative leadership of Marc Jacobs. This year, it’s back. Reissued. Reframed. Repositioned. Or maybe just repackaged. What is certain is thatContinue reading “Louis Vuitton x Takashi Murakami – Encore”
Dior by Jonathan Anderson
It has been a busy year for the luxury world. Arguably, it has been an even busier year for me. While I am still processing this life parenthesis, it is time to get this blog back on track. Indeed, I took the decision to carve more time to go back to what I like most:Continue reading “Dior by Jonathan Anderson”
Rabanne x Art Basel
As I have covered time and time again here, art, more than ever, is a branding asset for luxury brands. While one could expect a form of general fatigue as the number of collaborations between brands and artists keeps ballooning, the unique story-telling ability of the pair seems to hold strong. Quite interestingly, the natureContinue reading “Rabanne x Art Basel”
CHIMI x Paul Pogba
Ringing the start of Summer 2024, the Swedish brand CHIMI just released ‘Anticipation’, its collaboration with the French football player Paul Pogba. Together, they imagined a modern and edgy pair of sunglasses available in black and yellow, that can be customized with metal trims inspired by the athlete’s signature hairstyle. Convicted in February 2024 forContinue reading “CHIMI x Paul Pogba”
mabou 