Category Archives: Institutions

agnès b. x Le Louvre

When Agnès Troublé, better known as agnès b., first imagined her fashion label in 1975, she did so with an eye not only on clothing but on culture. Her designs have always been more than garments: they are propositions about how to live, how to move, how to see. Hers is a fashion deeply attunedContinue reading “agnès b. x Le Louvre”

Rabanne x Art Basel

As I have covered time and time again here, art, more than ever, is a branding asset for luxury brands. While one could expect a form of general fatigue as the number of collaborations between brands and artists keeps ballooning, the unique story-telling ability of the pair seems to hold strong.  Quite interestingly, the natureContinue reading “Rabanne x Art Basel”

Frank Gehry x Louis Vuitton

As we ring in the New Year and with a few weeks of delay, I wanted to discuss the recent collaboration between the starchitect Frank Gehry and Louis Vuitton, unveiled at Art Basel Miami Beach in December.  The relationship between the house and Gehry is not new, as the first time he collaborated on aContinue reading “Frank Gehry x Louis Vuitton”

Stores x Museums

The status of Andy Warhol as a precursor of pop art does not need further illustration. He was a visionary whose impact is still spectacularly tangible. First, in the art world with for example Takashi Murakami to cite only him. Second, in the commercial world with consumerism still being a defining characteristic of Western cultures.Continue reading “Stores x Museums”

Lancôme x Le Louvre

After a quiet Summer in the land of luxury collabs and even more in the land of luxury x art collabs, September is off to a stellar start with the collaboration between the French make-up and skincare brand Lancôme – under the helm of L’Oréal – and no less than the most famous temple ofContinue reading “Lancôme x Le Louvre”

Basquiat x Warhol at FLV

One of the blockbuster exhibits of this Spring-Summer in Paris is the exhibition of the works from the collaboration between Andy Warhol and Jean-Michel Basquiat at the Fondation Louis Vuitton, titled “Painting Four Hands”. While it is common knowledge that both artists evolved in the same circles of the underground scene of downtown NYC atContinue reading “Basquiat x Warhol at FLV”

Louis Vuitton // Joan Mitchell

On February 21st, the Joan Mitchell Foundation sent a cease-and-desist letter to Louis Vuitton Malletier over their advertisement of the Capucines bag featuring Léa Seydoux with some of Joan Mitchell’s works in the background. In a public statement, the JMF claimed alleged copyright infringement over the commercial use of some of the paintings that wereContinue reading “Louis Vuitton // Joan Mitchell”

LV Art + Fair + Exhibition = Museum?

After focusing on the Dior Lady Art project and how it establishes Dior (LVMH-owned) as an art curator, I want to focus on the strategy of Louis Vuitton in not only creating art x luxury products – which the Maison has been intensively doing for almost two decades – but also on the experiential effortContinue reading “LV Art + Fair + Exhibition = Museum?”

Dior Lady Art #7

Now in its seventh iteration, the Dior Lady Art project gives carte blanche to a handful of carefully selected artists to reinterpret the Lady Dior bag. It is arguably the most iconic handbag from the storied French fashion house, and one of the most iconic handbags in the world. Initially introduced in 1994 under theContinue reading “Dior Lady Art #7”