Author Archives: mabouportant

Meta x Prada x Thom Browne x Balenciaga

On June 18th, 2022, during a live event on Instagram led by Eva Chen, Head of Fashion Partnerships at Meta and Mark Zuckerberg himself, Meta announced the roll out of an online store for its Avatars to be used across its different platforms. They presented a series of six outfits worn by their own avatars,Continue reading “Meta x Prada x Thom Browne x Balenciaga”

Akram NYC: At the Intersection of the Future of Fashion and Technology

The phenomenon of technology taking an increasingly larger role within the fashion industry is not new, it has permeated every aspect of the industry from production, supply chain, distribution, or marketing and communications to cite only those. With the development of Web3, the Metaverse, and the expansion of blockchain technology, the industry is likely toContinue reading “Akram NYC: At the Intersection of the Future of Fashion and Technology”

RTFKT Studios x Takashi Murakami x Gagosian

As this blog testifies, there is nothing I like more than fashion teaming up with art, and how technology can empower both industries to reach out to an increasingly targeted but at the same time diverse global audience. Indeed, global brands need to employ increasingly refined strategies to stay relevant offline and online. This isContinue reading “RTFKT Studios x Takashi Murakami x Gagosian”

Cinthia Sifa Mulanga x Gucci

Following her collaboration with Gucci for the reedition of the Gucci Diana (created in 1991 and popularized by the eponymous Princess of Wales, hence subsequently named after her), I caught up with Cinthia Sifa Mulanga to ask her about the importance of fashion in her art, her relationship to fashion and the role of theContinue reading “Cinthia Sifa Mulanga x Gucci”

Salon 21 x Treasures of NYC

A few weeks back the successful Treasures of NYC luxury resale platform opened their space, by appointment only, in the heart of the burgeoning and fashionable SoHo neighborhood in their namesake city. The brand, which used to be exclusively online (they have almost 300K followers on Instagram including the most fashionable Camille Charriere) has chosenContinue reading “Salon 21 x Treasures of NYC”

Jacquemus pop-ups

On May 3rd, 2022, Simon Porte Jacquemus, the designer of the eponymous label opened his now third iteration of his 24/7 pop-up, in collaboration with Selfridges in London. The two previous pop-ups, in Paris and Milan, around pink and white respectively, drove crowds and were his first experiments into a new form of immersive, highlyContinue reading “Jacquemus pop-ups”

The State of Contemporary Collecting

Collection is, by nature, multifaceted and encompasses several medium of artistic expression. For example, fashion, as testified by the ever-expanding number of items hitting the market, is prone to the phenomenon of collection. It is also a prone medium of artistic expression as testified by the work and personality of the famed Interior Designer KellyContinue reading “The State of Contemporary Collecting”

Soulages’ Outrenoir

Pierre Soulages is among the most successful French painter of his generation. Over a career spanning decades (he was born in 1919), his style evolved to what he now is most famous for: monochromatic black canvanses. But the particularity of Soulages’ black is that it is so deep and dense, mixing oil painting and resin,Continue reading “Soulages’ Outrenoir”

Gucci Love Campaign

In 2022, it is fair to say that brands have established themselves as art patrons, inviting artists to collaborate on collections increasing their reach and deepening the brands cultural relevance beyond consumerism. Gucci, like no other brand, has been leveraging the immense opportunity given by collaborations with other brands and creatives, playing around the boundariesContinue reading “Gucci Love Campaign”