mabouportant

Barbiecore: The power of PINK

Think Pink! Blame it (or praise it) on the upcoming release of the 2023 Barbie movie featuring Margot Robbie and Ryan Gosling in, on the coming back of Y2K trends, or on the global need for thoughtlessness coming out of the Covid fatigue, but hot pink is everywhere. From Valentino’s catwalks to Jacquemus’ runways toContinue reading “Barbiecore: The power of PINK “

The Birth of Venus

Fashion x Art Edit #5 I probably owe it to Queen Bey to have taken a trip down Art Historical Renaissance icons (among other things, but don’t we all owe her something?). The matter is, with the comeback of Y2K fashion and the rise of resale platforms, the overall zeitgest for renewal increasingly features aContinue reading “The Birth of Venus”

Gucci Vault

Almost a year ago, in late September, Gucci launched the Vault, an alternative online concept store featuring vintage pieces from the label, other up and coming designers and most interestingly, virtually all of the brands’ ventures into Web3 and NFTs. Gucci is among the first Houses to have rolled out an extensive multi-dimensional Web3 strategyContinue reading “Gucci Vault”

KNXT by Kering

As luxury fashion brands dip into Web3, the metaverse and NFTs, one critical question driving their long-term strategy is when and how will mass adoption be reached. As only a fraction of the population owns digital assets and invests time into the digital space for the moment, brands have to choose which population to addressContinue reading “KNXT by Kering”

Prada x Cassius Hirst

As the cryptocurrency market is entering what is called a crypto winter, that is, a difficult time for all digital currencies as investors walk away from the unregulated assets pending a looming recession, the interest of luxury fashion brands for blockchain technology does not seem to fade away. Bitcoin, the most important crypto currency reached $19,000Continue reading “Prada x Cassius Hirst”

Meta x Prada x Thom Browne x Balenciaga

On June 18th, 2022, during a live event on Instagram led by Eva Chen, Head of Fashion Partnerships at Meta and Mark Zuckerberg himself, Meta announced the roll out of an online store for its Avatars to be used across its different platforms. They presented a series of six outfits worn by their own avatars,Continue reading “Meta x Prada x Thom Browne x Balenciaga”

Akram NYC: At the Intersection of the Future of Fashion and Technology

The phenomenon of technology taking an increasingly larger role within the fashion industry is not new, it has permeated every aspect of the industry from production, supply chain, distribution, or marketing and communications to cite only those. With the development of Web3, the Metaverse, and the expansion of blockchain technology, the industry is likely toContinue reading “Akram NYC: At the Intersection of the Future of Fashion and Technology”

RTFKT Studios x Takashi Murakami x Gagosian

As this blog testifies, there is nothing I like more than fashion teaming up with art, and how technology can empower both industries to reach out to an increasingly targeted but at the same time diverse global audience. Indeed, global brands need to employ increasingly refined strategies to stay relevant offline and online. This isContinue reading “RTFKT Studios x Takashi Murakami x Gagosian”

Cinthia Sifa Mulanga x Gucci

Following her collaboration with Gucci for the reedition of the Gucci Diana (created in 1991 and popularized by the eponymous Princess of Wales, hence subsequently named after her), I caught up with Cinthia Sifa Mulanga to ask her about the importance of fashion in her art, her relationship to fashion and the role of theContinue reading “Cinthia Sifa Mulanga x Gucci”

Salon 21 x Treasures of NYC

A few weeks back the successful Treasures of NYC luxury resale platform opened their space, by appointment only, in the heart of the burgeoning and fashionable SoHo neighborhood in their namesake city. The brand, which used to be exclusively online (they have almost 300K followers on Instagram including the most fashionable Camille Charriere) has chosenContinue reading “Salon 21 x Treasures of NYC”