About me

Marion Abou

Welcome, and thank you for being here.

This blog sits at the intersection of fashion, art, luxury, technology, and social media. I’m interested not just in what circulates within these worlds, but in how they function as cultural and economic systems, how images become value, how stories become brands, and how identities are constructed, performed, and monetized.

I write about the ecosystems behind influence: the campaigns, platforms, aesthetics, and power structures that shape what we desire and how we see ourselves. Sometimes this takes the form of cultural analysis, sometimes of close readings of brands or moments, and sometimes of more personal reflections on living inside these systems.

My aim is not to provide answers, but to open space for thinking, debate, and new ways of seeing.

If there is a topic you would like me to explore, or a conversation you think is worth having, feel free to reach out.


  • Kering, on two different schedules?

  • Leading Woman

  • Guerlain x Baqué Molinié

  • Katz’ Spring

  • Loewe x Albert York